PRODUCT INNOVATION

Innovate faster or… Well, you know… :-(

Creative_Banner.jpg

The need for speed: Time-to-market acceleration is the ultimate differentiator. Innovation cycles are now measured in weeks and months not years.

Product ideas today go from Post-It Note to retail faster than ever. To speed innovation and fend off disruption, brands must engage and learn from their customers in real time, all the time. Yesterday’s likes and preferences are old and stale, usually… by tomorrow.

But today’s market research solutions are too slow. And most newer more “agile” offerings don’t do a good job at measuring your customers’ actual behavior.

That’s where FastFocus come in!

ff_product_icon.png
icecream.png

FastFocus lets you learn the what and why driving consumer decisions.

Using virtual currency and scarcity to mimic a real consumer experience, FastFocus requires the respondent to take the time to carefully weigh the pros and cons of each idea in relation to each other.

MOBILE
Connect with customers anytime, anywhere

GAMIFIED
Instant appeal for an emotional, rewarding connection

FAST
See actionable results in days, not weeks

 
This approach enables brands to predict what they will do, not just learn what they think. Our research has determined that FastFocus delivers deeper more nuanced consumer insights than their more expensive and resource-consuming marketing research competitors.
— Jeff Edwards, FastFocus Data Scientist

Find out how FastFocus helped a Vermont ice cream maker find what flavors millennials craved.

icecream_photo_web.jpg
 
AdobeStock_275594043.jpeg

The FastFocus Advantage

FastFocus is a real-time research platform that enables marketers and creatives, brands, and agencies to interact with targeted consumers and receive engaged qualitative and quantitative feedback in mere hours, not weeks.

Our offering is comprehensive and at a fraction of the price. Research findings show that FastFocus offers insights that are superior to rank ordering of respondent favorites, surfacing purchase intent, reach, and passion.

 See how the answers and insights you need today can be found at a fraction of the resources, time, and costs of traditional research.

270001_FF_Blue_Background.png