Move valuable ideas forward faster.
FastFocus is a concept testing tool built for the age of AI—mobile-first, fast, and affordable.
The platform compares multiple ideas based on input from a large sample of actual humans—recruited based on your specs. The dashboard updates in real time. Get answers within days, not weeks!
It’s not magic; it’s Prediction Market Science.
FastFocus is trusted by top brands and respected agencies.
The Passion Score™ algorithm is a proven predictor of winning ideas.
The FastFocus Passion Score differentiates between the top options by quantifying the intensity of consumers’ feelings about each idea. It’s a reliable indicator of what will or could happen. If you want to see the future, just take a look at this one powerful metric!
FastFocus was developed by Data Scientists and Game Designers then optimized by Marketers to predict behavior rather than just collect opinion.
The UI emulates an actual consumer decision-making experience. That’s what makes it superior to other research methods.
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Rank Order is useful because consumer decisions are rarely binary.
FastFocus naturally creates rank ordering, but also captures the level of a respondent’s affinity toward the product or idea. -
Self-reported opinions are subject to bias and “socially desirable” responses.
FastFocus is more predictive because it observes and analyzes behavior rather than just gathering subjective opinion; the methodology greatly reduces bias and inaccuracy. -
Focus groups, intensive one-on-ones, stakeholder interviews, mall intercepts and other traditional research methods require significant investments ranging from recruiting, to travel, to facility rental. Not to mention time.
FastFocus can deliver reliable predictions and actionable insights for a fraction of the cost of traditional research and in days rather than months. -
NPS is a useful tool because of its simplicity, classifying respondents as either Promotors or Detractors.
FastFocus creates metrics that are equally useful, but because it forces decision-making in the context of scarcity (a limited number of tokens to invest), the behavior has more cognitive and emotional significance. -
Likert assumes that sentiment toward a product or idea is linear and that consumers can categorize their feelings.
FastFocus more accurately identifies subgroups for each idea. This is useful if you want to pilot more than one idea or product, or segment communication. “Universal Affinity”, when respondents like multiple ideas, is not an issue for FastFocus in the same way that it is problematic for Likeart.
FastFocus tests are remarkably inexpensive.
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If you anticipate only the occasional need, studies can easily be set up as needed. The fee includes everything except the cost of the panel, which will vary depending on the complexity of recruitment specs.
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If you anticipate a set of studies, favorable pricing can be arranged to cover the full series.
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Some organizations have on-going research needs. In these cases, we can arrange for one or more users to have unlimited access to our tools.
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If your organization is in the business of providing research to YOUR clients, we can make our technology available to you and your clients under your own brand name. But we will handle all of the back-end for you.