People love video. They love making it; they love consuming it; they love sharing it; and, most importantly, they love using it to communicate. Video makes things personal. Video feedback enables researchers to put a tone, a face, and a person to the story we are communicating to our clients. People can share their thoughts beyond the confines of a text box. Survey questions can be guiding or misleading.
The video format allows people to speak freely and reduces the chances of leading your audience. There is a deeper understanding when you can sense the feelings behind their words, hear the emotion in their voice, and see their body movement.
FastFocus’ data Informed video is the next generation of video market research. Respondent video’s provide real-time insight and alerts into key themes and trends, identifying “wow” moments in your customers’ experiences. Adding data Informed video verbatims to the FastFocus solution enables the subject matter expert / brand to quickly understand the nuances, facial expressions, and tone of the respondent.
By appending FastFocus’s proprietary Passion Score and the participants virtual currency investment to each video – enables researchers to inform video selection with deep quantitative data – adding significant depth and dimension to the video story. And great reduces the time and effort in the selection process.
Leveraging Passion Scores and Token Spend to Inform and Generate the Story Reel
Deep Insights Driven by the Passion Score™
FastFocus created its prediction and preference survey environment to fully engage with the consumers, encouraging more thoughtful responses, and gleaning profound insights quickly, while minimizing survey fatigue.
The FastFocus Passion Score™ differentiates between the top options by quantifying the intensity consumers feel about the idea, delivering a better investment-grade metric that’s faster than traditional survey techniques.
Video feedback is fast, effective, and fun. By implementing video feedback, you can gain real human understanding, and more importantly, better serve the people who rely on you.
