Featured Articles
Quirk’s Media Article Takes a Deep Dive into the Power of the FastFocus Passion Score
July/August 2021 • Julie Wittes Schlack
The Net Promoter Score has lost some of its luster. Today companies hunger for predictive measures that can help them optimize their chances for success and avoid costly mistakes. This article takes a deep dive into how FastFocus, powered by the Passion Score can accurately predict market performance.
Leveraging Interactive 3D/360-Degree Images to Gain a Competitive E-Commerce Advantage
March 2021 • Total Retail
Due to COVID-19, market dynamics are shifting furiously to mobile shopping, challenging brands to evolve their marketing efforts to engage evolving consumers. Changing consumer behavior is also reflected in the shattering of brand loyalty; 36 percent of consumers have recently tried a new brand, while 25 percent have turned to private-label brands.
Leveraging 3D/360 Product Images for Successful Mobile Marketing
December 2020 • DM Magazine
COVID-19 has radically altered the consumer shopping game. From a shopping perspective we are seeing the rise of what McKinsey & Company has labeled the “homebody economy.” In a recent study they found that more than 70 percent of survey respondents don’t yet feel comfortable resuming “normal” out-of-home activities. For more than three-quarters of consumers who adjusted their behaviors due to the health crisis, the easing of government
Leveraging New Research Tools to Accelerate Mobile E-Commerce
October 2020 • Agility PR Solutions
Market dynamics are shifting fast to mobile shopping, increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment.
What is Mobile E-Commerce’s True Competitive Advantage?
October 2020 • The Best Customer Guide
In the new normal, market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer. Unfortunately, traditional market research tools, like surveys and focus groups, fail to adequately engage consumers in vetting their offerings in the mobile commerce environment.
The Need For Marketing Speed
April 2012 • Forbes
Despite all the changes in the world of business the last few years, one thing hasn’t changed: You either grow. Or you die. A recent study published in the Cambridge Journal of Economics confirms that: “If you don’t grow, bankruptcy is practically certain.”
Press Releases
Bloom and Brazil Integrate Solutions
May 2020
In the US, Jamin Brazil and Bill Bloom have partnered to integrate their HubUX and FastFocus solutions, creating a DIY platform which they say will deliver 'fast, quality consumer insights'.
Created by Decipher co-founder Brazil and developer Matt Tymn, HubUX automates qual workflows across software solutions and panel providers, offering a fully automated respondent recruiting solution including a scheduler for virtual interviews, focus groups and Remesh sessions, as well as social media recruiting services. The tool automates common qual research tasks such as integration with internal and third-party sample; scheduling interviews and events; respondent quality scoring; and appending data.
Additional Resources
How Brands Can Gain a Competitive Advantage and Accelerate Mobile eCommerce Growth
WEBINAR / In this presentation, you’ll learn about the latest thinking on how your brand can win the hearts & dollars of your mobile eCommerce customers.
Mobile E-Commerce Competitive Advantage
eBook / With FastFocus and Fuel Cycle, businesses can leverage mobile eCommerce tools and best practices to maximize sales and dominate their category.