FastFocus connects with digital natives in ways traditional market research can’t. With 93% of participants completing our market studies, the FastFocus mobile-first platform delivers the ideal customer you need to compete and win.
ACTIONS SPEAK LOUDER THAN WORDS
FastFocus is a radically innovative platform built for mobile engagement with a dynamic user experience powered by shopping, dating, gaming, and investment UX best practices.
Using virtual currency and scarcity to mimic a real consumer experience, FastFocus requires the respondent to take the time to carefully weigh the pros and cons of each idea in relation to each other.
This approach enables brands to predict what they will do, not just learn what they think. Our research has determined that FastFocus delivers deeper more nuanced consumer insights than their more expensive and resource-consuming marketing research competitors.
Jeff Edwards, Data Scientist
THE FASTFOCUS PASSION SCORE®
FastFocus created its prediction and preference survey environment for the purpose of more fully engaging with the consumer, encouraging more thoughtful responses, and gleaning profound insights quickly while minimizing survey fatigue.
The FastFocus Passion Score® allows differentiating between the top options and identifying the size and intensity of consumers who feel strongly about the idea.
After a series of in-depth analyses comparing FastFocus to traditional survey techniques, we have determined that there are many advantages of using FastFocus. We invite you to see for yourself by reading our white papers.
In less than 30 minutes create and publish studies to targeted consumers. Get same-day, real-time feedback and research analytics to glean insights and make marketing, product, and e-commerce investments you can bank on.
With FastFocus, brands and agencies can embed our platform across their entire workflow: supporting product innovation, enabling M-commerce brand lift, and providing actionable intelligence for all aspects of marketing.
With mobile sales increasing every year, it’s critical to optimize images and packaging design for M-commerce.
Learn how FastFocus enables brands to determine which images will best engage customers and lift online sales.
FEATURED RESOURCES & INSIGHTS
Ask Your Customers
for Predictions, Not Preferences
by Julie Wittes Schlack
Companies spend an enormous amount of time and dollars on market research, and all too often it disappoints.
FastFocus’ Unique and Qualitative Passion Score®
This FastFocus paper looks at our work with a name brand New England premium ice cream manufacturer and explains the philosophy and underpinnings of FastFocus, including our Passion Score®.
The Need For Marketing Speed
by Marsha Lindsay
Despite all the changes in the world of business the last few years, one thing hasn’t changed: You either grow. Or you die. A recent study published in the Cambridge Journal of Economics confirms that: “If you don’t grow, bankruptcy is practically certain.”